My Marketing Methods:

List Your Home with the people who can show it to the world.

If your luxury property is only being shown locally, you’re missing an enormous market: the rest of the world. More to the point, you’re missing more offers from more buyers for more money. That’s why we market all of our properties globally, via both high-profile print media and highly trafficked internet destinations. Factor in our network of 16,500 sales associates in 760 offices across 60 countries and territories, and it’s no wonder we facilitate sales in excess of $100 billion each year.

Can you Real Estate Agent Promise 1 Billion Global Impressions?

We can. And that’s important when you consider that 45% of all people shopping for U.S. luxury homes live outside of the U.S. It’s the reason we have exclusive relationships with high-profile foreign print media and highly-trafficked internet destinations. It’s also the reason out website allows people to view every listing in 17 different human-translated languages, and allows currency conversion on more than 50 currencies. When you’re ready to list, list with the people who can show your property to the wold.

What makes a Real Estate Brokerage “International”?

In today’s market, everyone has their own definition of what it means to be “international”. For us, it means having 760 offices in 60 countries and territories with more than 16,500 sales associates. And that’s important when you consider that 45% of all people shopping for U.S. luxury homes live outside of the U.S. It’s the reason we have exclusive relationships with high-profile foreign print media and highly- trafficked internet destinations. It’s also the reason our website allows people to view every single listing in 17 different human-translated languages. If reaching international markets is important to you, list your property with a company that is truly international.

Yes, It’s what you know. But it’s also who you know.

Sitting and waiting for the phone to ring is one way to sell a property. However, it’s not our way of selling a property. Instead, we leverage our vast customer database and personal connections to some of the world’s wealthiest people to actively seek out buyers – oftentimes even bringing a property to the attention of past buyers who aren’t necessarily looking. It’s just one more of the many tactics we employ to ensure that every Summit Sotheby’s International Realty listing is a successful listing.

What do 98% of Homebuyers list as “most important” when searching for Real Estate?

Photography. Which is why we employ full-time-professional photographers who carefully shoot every facet and detail of every home we list. If that’s not enough, we then sort through the photos to find the best of the best and then post them online within 24 hours. Some may call this kind of commitment to perfection and promptness obsessive. And they’d be right.

Even Our Sales Meetings Are Exceptional.

You might not think that the way a real estate company conducts its weekly sales meetings would make any difference to someone selling a property. But you’d be wrong. Every week, more than 100 of our sales associates get together in the same room to give one another face-to-face updates about new listings, price reductions, and special circumstances that may otherwise go unnoticed. In fact, it’s not unusual for properties to be sold right then and there. Ut’s just on more little thing we do to ensure that every Summit Sotheby’s International Realty listing is a successful listing.

Because not everyone searches by price and location online:

Imagine this: Somewhere in the world is a woman who wants to buy a luxury ski property. She’s never even heard of Utah. But thanks to our online search tool that allows her to search by lifestyle, she’s looking at your Utah ski property right this second and is about to make a phone call. It’s just one more little thing we do – and that only we do – to bring buyers and sellers together. To see for yourself how buyers are searching by ski property, visit skipropertysir.com

Does your Agent Have a Back Office Support Team?

When you list a property, it goes without saying that your agent plays the most important role in the entire process. However, the hard reality is this: A lone agent can only do so much. What you need is an agent who is supported by an entire team of specialist – brokers, lead coordinators, marketing directors, graphic designers, photographers, escrow managers, transaction coordinators, etc. What you need is a Summit Sotheby’s International Realty agent.

45% of People shopping for Luxury U.S. homes live outside of the U.S.

Why do we respond to property inquires in 3 minutes or less?

Because sometimes, 10 minutes is too long. When buyers inquire about your property – whether they’re sitting at home in front of their laptop, or sitting curbside in front of a sign – they want answers. Fast. So we do everything in our power to provide those answers within 3 minutes of first contact. It’s just on more little thing we do to ensure that every Summit Sotheby’s International Realty listing is a successful listing.

Targeting Real Estate Buyers: Search Engine Marketing

Over 90% of home buyers begin their search for their homes online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our search engine advertising efforts on Google in 2014, we recorded over 300 million impressions in both search and display ads resulting in over 1 million highly-qualified unique monthly visitors finding their way to SothebysRealty.com

Global advertising driving traffic to sothebysrealty.com:

The New York Time – 300 Million media impressions

The Wall Street Journal – 250 million media impressions

Global Advertising Partners:

Architectural Digest

Dwell

Bloomberg

Financial Times

Listing Distribution Partners:

LuxuryRealEstate.com

realtor.com Showcase

DuPontRegistry.com

Mansion Global

JamesEdition

Hong Kong Tatler

PropGoLuxury

Zillow/Trulia

Homes.com

Please view Our Property Selling Services for more information.

When is a good time for you to meet with me face to face to go over listing your home?

My Mobile Real Estate App: To get the SIR Mobile App text “SUMMH7” to 87778

Links: 

Our Marketing

My Website

Brought to you from the desk of Laura Willis Realtor at Summit Sotheby’s International Realty 435-640-5980 laura@pcluxuryhomes.com