AUCTION HOUSE CONNECTIONS

Sotheby’s Clientele

Sotheby’s International Realty maintains an enduring and exclusive marketing relationship with the Sotheby’s Auction House providing unique benefits to agents and clients alike, offering targeted exposure to a coveted and influential audience.

These benefits include exposure for our properties on the auction house’s website, sothebys.com, displaying our property brochures at the real estate desk at the auction houses, as well as a literary collaboration that includes the beautifully designed magazines Sotheby’s, Reside and Art & Home, which feature sophisticated content related to both art and real estate and mailed to auction house clientele. These publications are variously distributed to premier auction clients, global auction locations, international hotels and more. In addition, our sales associates are invited to participate in high-profile auction events, where they have the opportunity to connect with potential buyers and sellers among the auction house’s high-end clientele.

We are the only real estate company in Utah who can place properties in front of these savvy buyers.

As a Sotheby’s International Realty affiliate, we also have the unique ability to refer our real estate clientele to the auction house for appraisal services for jewelry, art, antique furniture and collectibles.

PERSONAL CONNECTIONS TO PROMOTE YOUR PROPERTY

Email Marketing

Sitting and waiting for the phone to ring is one way to sell a property. However, it’s not our way of selling a property. Instead, we leverage our vast customer database and personal connections to some of the world’s wealthiest people to actively seek out buyers — often times even bringing a property to the attention of past buyers who aren’t necessarily looking.

Our email marketing platform serves as a central hub for our sales associates to create and deliver property eblasts and email campaigns across multiple digital marketing channels. Digital templates created for email or print can be easily shared or published to social media channels such as Facebook, Twitter, Google+, websites and blogs.

  • Our sales associates have sent out over 15,000 email marketing pieces to over 7+ million potential clients with a higher open rate, click rate and lower bounce and spam rates than the industry average.
  • Our monthly newsletters are sent out to over 35,000 clients.

56+ MILLION IMPRESSIONS WORLDWIDE EACH YEAR

Social Media

We use social media to connect your home to our vast community of 83,000+ social connections in 160+ countries. Social Media, like real estate, is about connecting people and creating relationships, which makes it the ideal tool for marketing your home. We have showcased thousands of “Extraordinary Property of the Day” which features one property from sothebysrealty.com on Facebook, Twitter, Google+ and Pinterest and generates thousands of additional property views per day. Our blog provides articles on the world’s most unique homes and covers a myriad of topics including Art, Architecture, Lifestyle and Market Trends.