GLOBAL ADVERTISING DRIVING TRAFFIC TO SOTHEBYSREALTY.COM
Our Marketing Strategy
Over one billion impressions driving traffic to SothebysRealty.com and your property!
The foundation of our Sotheby’s International Realty® marketing strategy is content. Our marketing strategy is to develop and curate content with our global media partners which heavily includes video. We then deliver that content across multiple platforms in order to create and maintain global brand recognition AND drive more consumers to sothebysrealty.com for the ultimate experience in property advertising.
Sotheby’s International Realty readily delivers our content through distinguished media partners, in both print and online, including: The New York Times, Wall Street Journal, Bloomberg, Architectural Digest, Mansion Global, Dwell, and Elle Décor, as well as Apple and the Google Display Network.
Over 90% of home buyers begin their search for their homes online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our search engine advertising efforts on Google, we have recorded over 1.1 billion impressions in both search and display ads, and it is our second biggest traffic driver to SothebysRealty.com with over 1 million highly-qualified unique monthly visitors.