TARGETING REAL ESTATE BUYERS
Search Engine Marketing
Over 90% of home buyers begin their search for homes online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our search engine advertising efforts on Google, we have recorded over 1.1 billion impressions in both search and display ads, resulting in over 1 million, highly-qualified unique monthly visitors finding their way to SothebysRealty.com.
When you perform a search on a search engine, the results are a combination of organic or “natural results” based on information the search engine sees on a website, and “sponsored results,” or paid ads. Our strategy includes both.
- 24 million visits from search engines
- Over 1.1 billion “paid search impressions”
- 300,000 leads from natural searches
- 85,000 leads from paid searches