LIST YOUR PROPERTY WITH THE PEOPLE WHO CAN SHOW IT TO THE WORLD

If your luxury property is only being shown locally, you’re missing an enormous market: the rest of the world. More to the point, you’re missing more offers from more buyers for more money. That’s why we market all of our properties globally, via both high-profile print media and highly trafficked internet destinations. Factor in our network of 16,500 sales associates in 760 offices across 60 countries and territories, and it’s no wonder we facilitate sales in excess of $100 billion each year. 2015 Update.

Our Marketing Plan for your Property

PRIOR TO PUBLISHING LISTING

  • Professional photos taken
  • Listing documents signed

IMMEDIATELY AFTER LISTING

  • Property on Wasatch Front Multiple Listing Service
  • Feed property to top real estate websites
  • MLS printout delivered to seller
  • Key and keybox installed
  • Signage ordered
  • Preliminary title report ordered
  • Identify where buyers in the area come from

7 DAYS AFTER LISTING

  • Flyers prepared and edited
  • Send client account login
  • Set up on online traffic reporting
  • Set up on photography reporting

10 DAYS AFTER LISTING

  • Flyers delivered to property
  • Prepare open house ads
  • Prepare newspaper ads
  • Call all agents with listings in area

EVERY 30 DAYS AFTER LISTING

  • Call all agents with listings in same price range
  • Update CMA to confirm price is accurate
  • Review CMA with seller
  • Review marketing plan with seller
  • Consider price change adjustment
  • Contact showing agents with new price
  • Schedule and hold a new open house

AS NEEDED UNTIL ACCEPTED OFFER

  • Send out online marketing pieces for the home
  • Contact seller with feedback from showings
  • Qualify calls as serious vs. curious
  • Present offers with seller’s net proceeds
  • Skillfully negotiate and represent client

AFTER ACCEPTED OFFER

  • Submit paperwork to office
  • Monitor performance deadlines
  • Verify deposit of buyer’s earnest money
  • Schedule settlement at title company
  • Send Seller’s Disclosure Forms to buyer

AFTER ACCEPTED OFFER continued

  • Assist seller in transferring utilities
  • Schedule buyer inspection and appraisal
  • Coordinate with buyer’s mortgage, title, etc.

ONE WEEK AFTER CLOSING

  • Check-in with clients
  • Ask for feedback to improve service
  • Ask for feedback on marketing plan
  • Ask for referrals